SPY Optic joins Bollé Brands portfolio

Bollé Brands has added SPY Optic, the Californian supplier of sunglasses, goggles, helmets and prescription eyewear to its portfolio.

Bollé Brands was created following its acquisition by A&M Capital Europe a year ago and includes Bollé, Bollé Safety, Serengeti, Cébé and H2Optix.

The firm said adding SPY Optic signals a strong commitment to playing a leading role in the premium performance sports and sports lifestyle eyewear and helmets markets. It commented that SPY’s products and geographical spread were ‘highly complementary’ to its existing line up.

Peter Smith, Chief Executive Officer of Bollé Brands said he was excited about the acquisition. ‘SPY Optic has its own unique and irreverent identity with huge growth potential in North America, its home market, and internationally where SPY Optic will leverage our Bollé Brands international distribution network. Our dedicated approach, support, and investment will drive exciting new developments in product innovation and design which will form the basis of considerable global growth. This new acquisition establishes Bollé Brands as one of the key players in the premium performance sport and lifestyle eyewear and helmets markets.’