Bollé Brands holding company formed

A&M Capital has established a new holding company called Bollé Brands.

This company would group Bollé, Bollé Safety, Serengeti and Cébé together following their recent acquisition from Vista Outdoor Group in August 2018. Peter Smith, former CEO of Musto, will become Bollé Brands’ new CEO.

Smith said: ‘We are excited to have acquired such an amazing stable of brands with a heritage stretching back as far as 1888, covering the Premium Performance, Lifestyle and Safety Eyewear and Performance Sports Helmet markets.

‘Each brand and business unit has its own unique identity with huge potential, our dedicated approach, support and investment will drive exciting new developments in product innovation and design which will form the basis of considerable global growth. Business efficiency and customer service will be at the forefront of our operations.’