Bollé appoints sports and luxury president

Bollé Brands has appointed François Benaben as president of its sport and luxury division, which includes Bollé, Spy, Cébé, H2Optic and Serengti eyewear.

Benaben previously held the role of vice president for Europe, Asia and the Southern Hemisphere at winter sports company Rossignol Group.

He joined Rossignol in 2011 as vice president of sales for the winter sports equipment business and in 2016 he took over responsibility for worldwide sales, as well as marketing and communication.

Peter Smith, executive chairman of Bollé Brands, said: ‘François has the right profile to bring our sports and luxury brands to the next level. The plurality of his experiences allows him to quickly understand the particularities of the different businesses under his responsibility. This new recruitment demonstrates our commitment to excellence at all levels.’