Bollé Brands targets expansion with appointments

Bollé Brands has made three appointments in digital, marketing and sales to support its global development and expansion.

Damien Hars has joined Bollé as digital director from the Rossignol Group and will be responsible for the development of the eyewear company’s consumer and business platforms, including a worldwide digital commerce platform.

Alexandre Israel is Bollé’s new global marketing manager and has joined with 10 years of experience at French sports equipment company Babolat.

Nicola Berges is the company’s new sales director for France and will be responsible for sales across its Bollé, Cébé, Seregenti and Spy brands. He joins the company from Luxottica having worked on its Oakley brand since 2008.