This week’s issue contains a sample of a cardboard pinhole spectacle which Style Eyes Ltd of St Albans has developed as a promotional tool to encourage patients to test their vision.
The idea behind the pinhole specs was developed by Style Eyes Ltd owner John Snelgrove, he is inviting practices and other businesses to utilise the idea by adding their branding and distributing the specs to prospective customers. The specs come with the option of eyes featuring one of four different ethnicities and the chance for firms to print logos and wording on the sides or all over the frame.
To support the specs Snelgrove has also developed a 3m test chart which can be downloaded or printed out and distributed with the cardboard specs.
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