Superflex Kids’ new summery campaign

The new Superflex Kids campaign for 2019 has been unveiled.

Photos used in the campaign show an outdoor pool party during the summer and feature the ‘animated’ colour palette of the new frames, which are available now.

Superflex has said that the ‘campaign visuals portray the brand’s vision: to express your colourful self. Designed with real kids in mind, the campaign images evoke feelings of playfulness and excitement through their vibrant colours and sense of summertime fun.’

Optician’s own Back to School editorial will be published in the June 21 issue.