Swiss Eyewear Group (SEG) marked the 10th anniversary of its INVU eyewear collection by featuring global specialty materials company Eastman’s Tritan renew in its frames along with a selection of polarized lenses.
SEG chose Tritan renew, a material made from 50% certified recycled content, derived from hard-to-recycle waste, as it combined environmentally responsible qualities without imposing manufacturing restrictions.
‘We are delighted to work with Eastman to ensure that fast-moving, affordable fashion and environmental responsibility are not mutually exclusive. With the launch of this new sustainable collection, INVU continues to deliver on its promise to offer cutting-edge eyewear while prioritizing sustainability,’ said Jerry Dreifuss, CEO of SEG.
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