INVU by Swiss Eyewear Group celebrates 10 years

INVU by Swiss Eyewear Group celebrated its 10^th anniversary and the sale of more than 20 million sunglasses.

The global enterprise, launched by five eyewear professionals, was represented in more than 95 countries with 45,000 points of sale, according to the company.

Each sunglass frame was said to be designed and engineered in the company’s Zurich Switzerland headquarters and crafted with meticulous care.

The INVU brand featured next generation polarised lens technology, a multi-layer light management system to filter out reflected glare and offer clear, glare-free and high contrast vision.

Jerry Dreifuss, CEO of Swiss Eyewear Group, said: ‘Total product and customer focus is part of our DNA. We have flat hierarchies and an open door policy. This encourages collaboration and the sharing of ideas, facilitating a dynamic environment that drives creativity and product innovation for our INVU customers.’