Thea Pharmaceuticals has launched a 20-second television advert on ITV3 for its Thealoz Duo eye drops that highlighted common symptoms of dry eye.
It noted Thealoz Duo’s ‘unique combination of ingredients’ that provide a preservative-free option to relieve the symptoms of dry eye.
The advert was part of wider brand activity online and on social media, as well as the creation of point of sale materials for optical practices and pharmacies.
Thea said the campaign was designed to support its optometry and pharmacy partners and to highlight dry eye to consumers ahead of the winter season.
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