Thélios acquires Barton Perreira

Thélios has acquired luxury eyewear brand Barton Perreira, co-founded by Bill Barton and Patty Perreira in 2007 in Los Angeles, California.

Alessandro Zanardo, CEO of Thélios (pictured), said that the company was looking forward to working with Barton Perreira’s team to preserve its unique identity while helping to further develop the brand.

‘We are excited to welcome Barton Perreira into our Maison portfolio. The brand is a true gemstone in the eyewear industry, standing for understated luxury, timeless designs, and exceptional craftsmanship,’ he said.

Barton Perreira, which has a strong presence in the US market, is anticipated to benefit from Thélios’ global reach and expertise, to grow in high-potential markets in Europe and Asia.