Thélios has made its first eyewear acquisition and expanded its presence in the luxury segment with high-end, French brand Vuarnet.
The LVMH eyewear company said Vuarnet’s outdoors and fashion focus, as well as its expertise in mineral lenses, was a perfect match for its portfolio.
Alessandro Zanardo, CEO of Thélios, said: ‘We are thrilled to announce the acquisition of Vuarnet, becoming Thélios’ first proprietary brand. Vuarnet is a legendary brand with a unique history that deserves to be preserved and perpetuated. Its iconic design, its unique know-how on mineral lenses and its strong brand values are a perfect match with our ethos and positioning.’
Vuarnet was founded in 1957 by the optician Roger Pouilloux and French ski Olympic gold medallist Jean Vuarnet, being worn by outdoors enthusiasts on and off the slopes. It has been worn several times on the big screen, including by Alain Delon in La Piscine and Daniel Craig in the James Bond film, Spectre.