Theo, J.F.Rey and John Dalia consortium

In a landmark initiative for the French-made eyewear sector and Jura employment region, independent brands Theo, J.F.Rey and John Dalia created a consortium, taking over Cemo-Decovision.

To mark the new dynamic, the company adopted a new identity to become Atelier Cemo, pictured.

Driven by the desire to preserve an emblematic source of production, the new owners emphasised the ‘exceptional quality’ of the current team, led by the new general manager, Mr. Joel Mercier.

The new owners were pursuing relationships with the plants long-standing customers and encouraging other brands to join the initiative to strengthen the positioning of Made in France in the global eyewear market.