This year's National Eye Week will begin on November 9, the Eyecare Trust has announced.
The event will be sponsored by Simplyhealth, a provider of healthcare solutions such as health cash plans and dental care plans.
According to the Eyecare Trust, the aim of this partnership is to survey lifestyles, highlighting factors most people would not necessarily associate with healthy eyes. Trust chairman Iain Anderson said: 'Many people are aware of the impact that smoking and drinking can have on eye health, but there is very low awareness of the effects of other conditions - such as obesity.'
Abby Bowman at Simplyhealth added: 'National Eye Week is a great way of highlighting the importance of visiting the optician on a regular basis. Times are tough at the moment and people's priorities may mean that they are neglecting their vision.'