Trust takes to the airwaves

National Eye Week (November 9-15) was launched on Monday with a radio broadcast featuring optometrist Rosie Gavzey and celebrity ambassador David Dickinson, who completed 18 interviews with radio stations across the UK.

The objective was to highlight the impact of lifestyle on eye health and the importance of regular eye examinations and ways of making regular eye care affordable.

A pre-recorded item was subscribed to by an additional 35 stations, while a live web television show went out on Monday and was also syndicated to websites providing streaming.

A survey on computer vision testing, revealing that over two-fifths (43 per cent) of computer users were unaware their employer could help them with costs towards eye care, also enjoyed good uptake.