Fittingbox, a French virtual fitting and eyewear digitisation brand, released data demonstrating how combining the 3D Viewer and Virtual Try-On technology could improve engagement and conversion rates for eyewear retailers.
The study, conducted by Episto in January 2025, surveyed 339 glasses shoppers aged 18 and over, who had purchased eyewear – both in store and online - within the last five years in France and the US.
The findings showed:
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Adoption of virtual try-on technology was on the rise, with 29% of glasses shoppers having used it, more than doubling from 13% in 2022. This increased to 67% among online eyewear shoppers.
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81% of eyewear online shoppers found the combination of the 3D Viewer and Virtual Try-On useful when selecting frames.
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68% said seeing and interacting with glasses in 3D helped them better assess frame details, with 29% feeling more reassured before purchase.
Fittingbox concluded that these technologies offered a more engaging shopping experience that boosted customer confidence and conversions.
