Two thirds of online buyers use virtual try-on, says survey

Fittingbox, a French virtual fitting and eyewear digitisation brand, released data demonstrating how combining the 3D Viewer and Virtual Try-On technology could improve engagement and conversion rates for eyewear retailers.  

The study, conducted by Episto in January 2025, surveyed 339 glasses shoppers aged 18 and over, who had purchased eyewear – both in store and online - within the last five years in France and the US. 

The findings showed: 

Adoption of virtual try-on technology was on the rise, with 29% of glasses shoppers having used it, more than doubling from 13% in 2022. This increased to 67% among online eyewear shoppers.