Eyewear brand BlooBloom has launched Virtual Try On 3.0, which it said enabled patients to see online exactly how frames look on their faces and made eyewear shopping simpler and better.
The technology utilised the camera function on a tablet, laptop or mobile and integrated augmented reality technology so that customers could view frames with a digitally generated overlay on an image.
Abbas Manai, co-founder at BlooBloom, said: ‘We’ve developed our virtual try on feature to be photorealistic, seamless and easy to use.
'This will make it easier for customers to buy glasses online without trying them on and we’re also really excited about it as a tool for people to narrow down their home try-on choices.’
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