UK push from Serengeti

It will also show consumers the technical benefits of Serengeti lenses, which include spectral control filters designed to reduce 95 per cent of blue light to give less glare and sharper images. The company has planned a series of competitions, reader offers and photo stories in glossy national magazines and regional daily newspapers over the next 12 months. The recent introduction of a wider range of frame styles designed to suit European tastes. The affordable prices - Serengeti Drivers start at &\#163;69.95 - give the brand big potential in the UK, says the company. As part of the campaign fashion and motoring journalists will be asked to test-drive the sunglasses. Distributor Norville is set to implement a central stockist telephone number for consumers.