Updates for the future

Alcon has announced an update to its digital platform InContact. Designed to assist businesses with their growth, patient base and online presence, the new update will include three new features and will add benefit for both patients and practices, Alcon says.

Launched initially in 2017, the platform is a service offered to independent eye care professionals, enabling them to communicate with contact lens wearers more effectively. The InContact upgrade comprises three new ‘subscription benefits’, including: ‘aftercare recall’, ‘invite new and existing patients’ and ‘new notification email’.

‘InContact service has been key in helping opticians create long-term relationships with their patients through increased options to meet their patients’ buying preferences,’ said Ray Pasko, business unit head of vision care at Alcon. ‘These latest updates take this service to the next level, providing practices with more opportunities to communicate with and manage their patient base.’