Village Optician celebrates 21st anniversary

Durham-based independent, Village Optician, reflected on its 21^st anniversary celebrations in 2024 by thanking its patients for their ongoing support. 

Reflecting on the practice’s 21 years, optometrist Michael Peart said it has grown from a single site to four and highlighted how it had evolved.

‘Back then, we followed the usual ideas of what an optician should look like, what we should sell, and so on. Our own personal eyewear journeys have helped us evolve into what we are today,’ Peart said.

Over time, Peart realised the practice did not have to follow the same rules as other opticians in the frames it stocked, what staff wore in practice and how they communicated with patients.