Vision Direct finds flaws in spectacle wear

Online contact lens retailer Vision Direct has launched a series of videos in efforts to inspire consumers to try contact lenses.

The videos, designed to be light-hearted, showed modern-life scenarios when spectacles get in the way.

Vision Direct chief marketing officer Ashley Mealor said: ‘We hope this campaign will make more people think about the benefits of switching to contact lenses. Many glasses-wearers are unaware that they can buy contact lenses online and that they are an affordable option.

‘By allowing consumers to engage with Vision Direct on social media, we hope to raise awareness about the possibility of buying contact lenses as easily as they buy anything else online.’