Vision Direct teams up with Fight for Sight for social media campaign
Online contact lens retailer Vision Direct has teamed up with research charity Fight for Sight on a social media campaign to raise awareness of UV protection.
The campaign, #ThinkUV, running until September 16, will ask users of the site to post a selfie on Twitter, Instagram or Facebook wearing sunglasses and link it to the hashtag for a chance to win a £300 Amazon voucher and a free pair of sunglasses.
Vision Direct pledged to donate £3 to Fight for Sight for every customer that takes part.
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