Vision Express changes logo for World Sight Day

Vision Express has worked with the Macular Society to drop its usual image from its brand logo on all of its social media channels for World Sight Day.

It has been replaced with an image showing shadowy darkened areas and fuzzy distorted spots to highlight the vision of someone affected by macular disease.

Director of marketing at Vision Express Jane Exon said: ‘We are really delighted to support this year’s World Sight Day Campaign with the Macular Society. By drawing our customers and colleague’s attention to the brand logo on our social media channels, we hope to connect and demonstrate the real emotive challenge that is the significance macular disease and are happy to set aside our brand assets for the day to help raise awareness.’