Vision Express wins award for glaucoma awareness campaign

Vision Express scooped the top award for its 2017 glaucoma awareness campaign at the national Corporate Engagement Awards last month.

The optical retailer partnered up with the International Glaucoma Association and took part in a tour across the country in its Vision Van as part of World Glaucoma Week in 2017. Free eye tests in the van were offered to the public to raise awareness of the eye disease, which resulted in the company winning the gold award for best alignment of brand values during a Corporate Social Responsibility programme.

Jonathan Lawson, CEO of Vision Express, said: ‘Awareness campaigns such as World Glaucoma Week provide the opportune time to raise the profile of vision-related conditions and the importance of maintaining regular eye tests. The work we do with the Vision Van is absolutely unique and enables us to target eye health hot spots around the country where we know there are specific issues.’