Two successful campaigns helped Vision Express secured success at the 2017 Marketing and PR Brilliance Awards as the optical retailer received the award for best marketing/PR team.
Hosted by BOC Global Events and Training Group at London’s Bentley Hotel, the Vision Express team beat off stiff competition to take home the award following a successful year of campaigning.
Above all, the team was recognised for its ‘Vision Van’ campaign, which delivered an unprecedented spike in eye tests during World Glaucoma Week (13-17 March). Also, the company’s ‘Eye Tests Save Lives’ campaign was praised after it raised awareness for eye health during Road Safety Week 2017 and secured a breakthrough commitment by the government.
Jonathan Lawson, CEO of Vision Express, said: ‘The PR team has successfully managed campaigns that have delivered above and beyond expectations, and crucially, have had a real impact on our business.’