Vision Express launches all-female eyewear collection with Joules

Vision Express last week marked its tie-up with outdoor retailer Joules with a launch party for the new all-female eyewear collection. The exclusive range, designed in collaboration with eyewear firm Mondottica, included 32 hand-crafted optical and sunglass pieces inspired by the Great British country and coast - priced from £60 to £149.

Tom Joule, founder of the brand, said: ‘We’re extremely proud of the first Joules eyewear collection, launched exclusively with our friends at Vision Express.’ Pictured enjoying the event at Vision Express’ Oxford Street flagship practice are Made In Chelsea’s Ashley James (left) and presenter AJ Odudu.