Vision Express takes on bespoke line

Vision Express has announced a new partnership with British eyewear designer TD Tom Davies which will see the designer's bespoke frames available in a major high street multiple for the first time.

Bespoke TD Tom Davies frames will form part of a luxury product offering at the multiple's new flagship practice on Oxford Street east, which will also feature a dispensing optician specially trained in the bespoke frames.

'Usually I only sell in high end boutique opticians, but Vision Express is the only major retailer I trust to work with my product, and get it right. We don't slot into any old optical chain because we need a commitment to training staff to deliver the product and the optician needs to understand the value of customer service in the way we do,' said Tom Davies, the company's CEO.