Vision Express has announced a new partnership with British eyewear designer TD Tom Davies which will see the designer's bespoke frames available in a major high street multiple for the first time.
Bespoke TD Tom Davies frames will form part of a luxury product offering at the multiple's new flagship practice on Oxford Street east, which will also feature a dispensing optician specially trained in the bespoke frames.
'Usually I only sell in high end boutique opticians, but Vision Express is the only major retailer I trust to work with my product, and get it right. We don't slot into any old optical chain because we need a commitment to training staff to deliver the product and the optician needs to understand the value of customer service in the way we do,' said Tom Davies, the company's CEO.
Jonathan Lawson, CEO of Vision Express, said: 'We are delighted to be working in partnership with Tom Davies, on what is a unique proposition. We share the same values of offering a quality product with outstanding customer service, so we're excited about the future.'
In addition, over 150 pairs of the manufacturer's 'ready to wear' frames have been showcased at a new TD Tom Davies store-in-store in the Oxford Street west practice.
Davies is also designing for Heston Blumenthal (News 27.07.12), the multiple's brand ambassador, who will open the new Oxford Street flagship store on October 12.