William Morris introduces 25 new designs

As well as successfully distributing the continental frames of Fran?ois Pinton, Marie Claire and Face Stockholm, the Hertfordshire-based company is enjoying continuing success with its three own lines: William Morris London, Classic and Elegance.
Some 25 new styles have been added to the William Morris brand, most of which lie in its London range of innovative, younger styles.
'The William Morris London collection,' says director Robert Morris, 'is conservatively different. They're adventurous but very wearable with colours that complement their design.'
Four new acetates enter the London range along with six titanium models, with four colours available in each design. All frames come with their own case, gift box and a gift bag.
Morris believes modern acetate frames will be particularly sought after next year but feels that many practices are not giving their patients a wide enough choice, adding that the price structure offered by William Morris makes it easy for opticians to stock a variety of styles.
The William Morris Classic and Elegance lines, for the mature man and woman respectively, each have five new styles added to the collection.
For further information call 01279 652445.