William Morris London releases new ophthalmic frames collection

Available exclusively to Sightcare members is a new collection of ophthalmic frames designed by William Morris London.

The Zana + Max brand was inspired by Sightcare’s desire to offer its members an exclusive collection that offered contemporary designs and fun colourations alongside value for money. The 43-strong range offers materials including Ultem plastic, high grade acetate, carbon fibre, stainless steel and a selection of models made from pure titanium.

‘We are delighted to announce the decision to partner with William Morris London who have designed the range,’ said Sightcare chief executive John French.

‘William Morris London is a business based solely on working with independent opticians so it’s the perfect synergy for a company like Sightcare, which exists to support the needs of the Independent practice, making them more competitive in the market.’