William Morris London to represent British business on world stage

Eyewear brand William Morris London has been selected to partner with government funded initiative, GREAT Britain.

The campaign was established to get the world thinking and feeling differently about Britain, re-positioning the country as a vibrant, inspiring and innovative place to visit and invest in, said the company.

The initiative provides one single brand to bring together consistent and cost-effective communications from a range of partners, including 10 Downing Street and the Cabinet Office, UKTI, VisitBritain and the British Council.

‘William Morris are incredibly proud to announce their new partnership with the GREAT campaign. We are the only fashion eyewear company in the UK to be afforded this fantastic opportunity and working in partnership with such a powerful government backed campaign, only gives a nod to the strength our GREAT British brand is taking,’ said William Morris London managing director Robert Morris.