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Worldwide wonders

Optician looks at how to approach the worldwide web and reviews a selection of practice websites

Optician

It's a tough market out there for independent opticians. While it's easy to think that they are a traditional bunch who are best marketed through word of mouth, a good website can open many doors and stop a few others from closing.

Here, we trawl the web for 11 sites, from multiples to independents, reviewing their ease of use, look and feel and content. We also try to assess how easy they are to find.

Conlons Opticians
Looking for the Conlons website, we quickly typed in www.conlons.com and came up with Conlon's holiday accommodation in County Mayo, Ireland, a 4/5-bedroomed house next to Enniscrone's famous 'Seaweed Baths'. All very relaxing, but not a great help for our eye care needs.

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