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Multiple hits on the web

Business
Alex Andrew gives his first impressions of the websites of the UK's leading optical chains

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Specsavers

What is first noticeable about the Specsavers home page is that it could be the home page to almost any website. 'The UK's most trusted optician' quote gives a strong hint, but this small text is tucked away in the corner, and is somewhat overshadowed by the main graphics.

The website unwinds through the small navigation menu and it soon becomes clear that Specsavers is a very product-driven company. The text and technical details are left to a minimum, in favour of close-up photos of models wearing stylish glasses. The youthfulness of the models and the apparent keenness of the company to promote fashionable frames and contact lenses suggests it is going after a younger audience.

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