Zeiss encourages footfall

Zeiss has launched a marketing campaign aimed at encouraging patients to visit optical practices following the upheaval caused by the coronavirus pandemic.

New findings in a Zeiss survey showed that 65% of respondents felt wary about attending healthcare checks post lockdown, prompting the new ‘Let’s see the world again, safely’ campaign.

Zeiss’s marketing director, Lindsay Filmer, explained the campaign was meant to support Zeiss’s optical partners: ‘All of the reopening plans and support activity has been put in place to reassure our customers that their health will always be our number one priority.’