Wearing spectacles at school may start being viewed as 'cooler' thanks to the influence of celebrities, according to a new poll by Vision Express.
A total of 81 per cent of kids believe the likes of Tinie Tempah, Selena Gomez, Justin Bieber, Leona Lewis and Rihanna are helping glasses wearers be accepted around their peers.
It stands as an example of the power famous people have in the eyes of today's youth, although sporting idols are lagging behind the music business in promoting eyewear.
The Optician editorial team returned to the news desk with a thud this week following spells in Barcelona and Paris - the venue for Silmo 2011. Reports back from the show were positive, with attendance up 5% and the natural material trend growing.
Limerick looms tomorrow for a tour around Johnson & Johnson Vision Care's contact lens manufacturing plant, without a celebrity in sight.