Organisers of Vision Expo East in New York have reported record number of visitors to the annual event.
The figures primarily reflect a buoyant US market, although international attendees also grew.
This week's news from the event at the Jacob Javits Center also shows the popularity of British optical brands such as William Morris, Oliver Goldsmith and Tom Davies is on the up.
Could it be then, that the much talked about buzz that was expected to follow the Royal Wedding last year is slowly creeping into people's mindsets? The Diamond Jubilee and Olympics certainly won't do any harm in re-affirming the message that Britain is once again great.
The question is, as William Morris managing director Robert Morris told Optician during an interview in New York, how long it will last. The answer people in optics need to hear is at least until Optrafair 2013.