Alcon hits bullseye with Birmingham shoppers

As the busy half-term holiday period draws to a close, so too does a month-long initiative by Alcon in Birmingham to get shoppers at the Bullring excited about coloured contact lenses.

Optician was invited along to experience the Air Optix Colors initiative this week. Although the idea of coloured contact lenses is not necessarily a new one, there was a feeling of newness and a real buzz around the stand.

This is because up until the past year recognised contact lens brands have been slow to come forward with such a product in the UK, despite widespread popularity in other international markets including parts of Asia.