I attended the Acuvue Health Adviser symposium in Poland last weekend. Organised by Johnson and Johnson to coincide with the launch of their daily multifocal contact lens, the event brought home a couple of interesting points.
Firstly, it is clear that the penetration of multifocal contact lenses in the UK and the US is way ahead of that of other countries. In Poland, only 1% of the contact lens market value relates to multifocals despite the number of presbyopes, both current and predicted, being similar to that of the rest of Europe. This appears to be related to a couple of factors. Firstly, there is a lack of awareness about multifocal contacts among the public and practitioners alike.
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