Buying high street loyalty

A recent personal experience of great customer service shows how high street outlets can turn a negative into a positive.

Six months ago my smartphone device ceased working properly and so I took it back to the high street operator I had bought it from.

Thanking me for letting them know, my phone was replaced with a brand new device within a week so I could make the most of my mobile phone contract with them.

Low and behold, more recently the same model of phone, which sounds like a fruit incidently, packed up again with a different problem.

With just a month left on my contract I returned to the same store again this week and now have a new phone to see me out of this contract and onto a cheaper one.