A recent personal experience of great customer service shows how high street outlets can turn a negative into a positive.
Six months ago my smartphone device ceased working properly and so I took it back to the high street operator I had bought it from.
Thanking me for letting them know, my phone was replaced with a brand new device within a week so I could make the most of my mobile phone contract with them.
Low and behold, more recently the same model of phone, which sounds like a fruit incidently, packed up again with a different problem.
With just a month left on my contract I returned to the same store again this week and now have a new phone to see me out of this contract and onto a cheaper one.
And where will I go for this new contract? Well, where do you think?
The point is that customers understand there is only so much control retailers on the high street have over the products they stock.
It means that each pair of faulty frames returned by a presents an opportunity to secure their loyalty by welcoming them back and getting the problem fixed without a fuss.
So don't fret if a replacement pair of frames leaves you out of pocket, it will be more than replenished over time.
