Anyone attending the Optician Awards last Saturday night in Birmingham (news) couldn’t fail to have been impressed by the camaraderie and sense of belonging between those in the room. Everyone, fellow finalists included, were cheering on the winners and at times the room was as one.
The Optician Awards is a competition but it’s clear that those in the race to win one of those smart Art Deco trophies are on the same team. The success of the Awards has a number of effects. Winning an Optician Award is becoming harder, as the quality and volume of entries rises, but the kudos gained by that achievement is all the greater.
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