Chris Bennett: Do not adjust your TV set

Turn on the TV this Spring and you may be surprised by the amount of optically-related TV advertising going on.

On the face of things it could be considered just more sales and marketing spend but the elevation of mainstream optical retail and product advertising from daytime TV to prime time is a significant event.

We have all become accustomed to Specsavers' excellent, and often very funny, TV ads while  Zoe Nicholas'  reprise of Roberta Flack's The First Time Ever I saw Your Face,  for Vision Express, is now available for download on iTunes. When Boots isn't getting in the news for commenting on Ed Milliband's ability to run the economy it's also advertising the need to have more than one pair of specs.