Chris Bennett: Magicing up interest in contact lenses and presbyopia

It's amazing what a bit of Magic and some super strong specs can do for optometric education.

Last week  in London Bausch + Lomb held an event which spanned a gamut of topics as diverse as presbyopia, contact lens materials, Meibomian Gland Dysfunction and the bio-inspiration of butterfly wings. Those attending the lunchtime meeting included a collection of  health correspondents and journalists on national newspapers and magazines. The core of opinion-formers across a raft of national media.

The event could have been just another promotional lunch for a new contact lens attended by hacks tempted in by a swanky London eaterie, but this one had a difference.