National media introduced to Biotrue Oneday for Presbyopia and WINK panel

Bausch + Lomb has scored an early success with its WINK eye care panel following a meeting with journalists in London last week.

A group of around 30 national newspaper and magazine health correspondents were invited to an event centred around Bausch + Lomb’s Biotrue One day for Presbyopia. On hand to provide information and entertainment were expert advisors from WINK an independent eye care panel supported by B+L.

An early success from the meeting was a page lead story in Monday’s Daily Mail highlighting the health benefits of the lens, explaining presbyopia and the option of contact lenses.