What are you doing over the weekend of April 21 and 22? Digging the garden, washing the car or watching the telly perhaps? Well you shouldn't be.
If you have been on Mars for the last three months you may not be aware that this is the date of the UK's biennial optical exhibition, Optrafair and also the Optician Awards and you should be there!
For two days in Birmingham all of the movers and shakers in the optical community will come together to share and discuss ideas, size up the competition and showcase their new products.
On the Saturday night, Optician will present 10 trophies to some of the top practices in the country.
So, clear your diary and get yourself to Birmingham for the weekend. Spend some time at Optrafair finding out about some of the new products and services on offer and book yourself, and your staff, tickets to the Optician Awards on the Saturday night.
Optrafair only happens once every two years so don't pass up the opportunity. The Optician Awards is the most prestigious night in the optical calendar, and it is a black tie dinner and night of entertainment you will never forget.
What better way is there for you to pick up new ideas for your practice and reward your staff?