Optics has had some shocks and a few fireworks of late, but they haven't all been down to Halloween and Bonfire Night.
The combative world of supermarketing seldom makes it into the rarefied air of optometry, but for a while it looked like a price war could be on the cards following the latest moves from Asda.
Its transparent pricing push appeared as a poke in the ribs to Specsavers, whose response was swift and firm. The Daily Mail may have heralded Asda's price offer but the Sun carried Specsavers' legal threats over wording and use of the green elipse. Hostilities have died down since but for how long?
Register now to continue reading
Thank you for visiting Optician Online. Register now to access up to 10 news and opinion articles a month.
Register
Already have an account? Sign in here