The combative nature of supermarkets seldom makes it into the rarefied world of optometry but it looks like all of that is about to change with the latest moves from ASDA.
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It's a well-trodden path to publicity to knock the market leader and the bigger specsavers gets the more obvious a target it becomes. The latest to have taken this road is ASDA in its transparent pricing push.
Having travelled to an ASDA optical outlet last week to talk to its optical strategists I can see why they want to make such a fuss about the offer and the mass of new products that have made it into it collection.
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