Comment: Optician prescribes recession antidote

Reward and recognition are hard to come by in the optical business but expressing our appreciation for one another is more important than ever in these difficult times.

Optician's way of recognising best practice and giving something back to the profession and industry is through the Optician Awards.The 2009 Optician Awards are now open for entries (see news) and we are once again making access as simple as possible.

There are 15 categories to choose from, spanning the whole gamut of optics from clinical practice throughfashion, dispensing, retailing and into prescription labs and products.

The companies who sponsor our Awards understand the importance of improvement and reward and we thank them for their commitment to you.But the Awards are only as good as the entries and enthusiasm, you, our readers provide.