It's about time there was a tectonic shift in the funding for the eye examination and perhaps this summer that change will be set in motion.
It's about time there was a tectonic shift in the funding for the eye examination and perhaps this summer that change will be set in motion.
The fault-line running through the optical business model is the chronic under-funding of the examination by the government. That has led to the loading of the cost of professional time on to the price of the product.
That in turn has led to the emergence of retailers who de-couple the professional element to offer products at low prices. It's a bitter irony that this is then pointed out by the traders who exploit the fact.
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