I am a massive fan of communication -- as I'm a magazine editor that's hardly a surprise. However there are a few things that I feel the need to dwell on when that communication isn't flowing as freely as I think it should.
Over the last few years there has been an increase in the number of pr officers, communications directors, public affairs consultants and the like taken on by the optical bodies. But I would argue that this has lead to less information flowing around the profession not more. More frustratingly it hasn't lead to more information flowing out of the profession either.
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