Let's keep optics a wholesome place to do business

The great thing about the optical business is that, by and large, people  are honest, trustworthy and play fair.

As someone with first hand knowledge of markets such the car business,  electronics, utilities, building services and construction that is not always the case.

There is a culture of honesty in other markets, such as  optics (and the  electrical industry) because that's just the way people roll. This is usually based on trust, longevity and experience.

As a practice looks after its patients year after year, because it wants to retain them, so suppliers and the industry share that ethos for the common good.

As economies tighten there is always a danger that less salubrious types will be attracted to the market so I would propose a thought for today.