Despite the howls of protest in the Letters pages against my previous columns (22.10.10) I feel compelled by the onset of Optrafair and some interesting reading in the pages of Optician to urge Optician readers again to fully embrace the wonderful world of optical products.
I am also spurred on to do this by my enthusiasm for great optics which is supported by Optician's own research into lens habits (11.02.11).
Some Optician correspondents have been keen to dismiss my pleas for optical professionals to become better sales people as simple self interest, but the Seiko-sponsored research highlights some interesting findings.
Far from optical practices wanting to stick to what they know or only dispense what they are comfortable with, this survey shows that they are hungry for new, higher-value products. This proves what I have suspected all along, we all want the same thing, to see the public in better spectacles. That isn't going to happen by magic, so let's start collaborating more closely to make it reality.
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