Mano Writes: What are optical practicies here for – eye care or eyewear, product or profit?

What is an optical practice for? What is our duty to our patients and customers? We know that people’s lives and lifestyles have changed dramatically over the years, as well as our own optical industry. Things have evolved quite speedily even over recent years. The use of tools such as email, text, tweet, Skype, Facebook (the list goes on) have in some ways put the art of conversation at the back of the queue. I’m not sure that is a good thing, but it is the way of the ever changing world, much of it taking place in cyberspace.

For us in optical practice seeing the public day in and day out, the art of communication and conversation is still king and one we need to make sure we are using to its full capability.